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Waves

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Our Branding for our Region

We are working to enter a new era when it comes to our branding and how we market our organization. We have done some preliminary research into curating our colors and fonts, but this will be an ongoing project that we will continue to develop and engrain into who we are and how we move forward as an organization.

Colors

WACUHO Primary Colors

Deep Blue (Professionalism, Trust, Reliability)

HEX: #004F9F

RGB: 0, 79, 159

CMYK: 100, 50, 0, 38

Teal Green
(Growth, Innovation, Inclusivity)

HEX: #26A69A

RGB: 38, 166, 154

CMYK: 77, 0, 44, 35

WACUHO Secondary Colors

Warm Gold
(Connection, Optimism, Fulfillment)

HEX: #F2B632

RGB: 242, 182, 50

CMYK: 0, 25, 79, 5

Soft Grey
(Balance, Accessibility, Neutrality)

HEX: #E0E0E0

RGB: 224, 224, 224

CMYK: 0, 0, 0, 12

Rationale

WACUHO Branding

Deep Blue emphasizes trust, stability, and professionalism, essential for a respected professional organization.

Teal Green reflects innovation, freshness, and inclusion, clearly aligning with your vision of providing innovative programs and relevant resources.

Warm Gold symbolizes personal connection, optimism, and leadership, aligned with building meaningful relationships and developing future leaders.

Soft Grey is excellent for accessibility, readability, and balancing brighter colors, ensuring visual clarity across all platforms.

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Accessibility:
All proposed color pairings maintain strong contrast, ensuring compliance with digital accessibility standards (WCAG AA+).

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We are always pushing our organization to be the best - so we are always looking for feedback and ideas. If you have ideas for fonts, colors, brandmarks, etc. please let us know! Submit this form to provide your feedback!

Fonts

Headers

Montserrat

  • Style: Modern, clean, bold.

  • Accessibility: Excellent readability in headings; clear letterforms support screen reading and vision impairments.

  • Repurposing: Widely used; available in multiple weights and styles; web-safe via Google Fonts.

Body

Lato

  • Style: Neutral, versatile, highly readable at smaller sizes.

  • Accessibility: Simple shapes, high clarity, great for extended reading.

  • Repurposing: Widely used and supported, suitable for various mediums and easily scalable.

Brandmarks

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